I bet there will be no person who couldn’t agree more with that. Opulence is the new choice of life. The trend is catching up with people being brand oriented in what they buy, be it a pen or a car. A pen, can merely be a writing instrument. But it speaks a lot about its appearance, its function and uniqueness. Let’s take a test. You are given two things, a luxury watch and an antique wall clock. The fact that time is the same in both of them is an obvious takeaway. But, I would eat my hat if you just looked at the time and walked away. You won’t and that’s where the grandeur of a luxury watch takes precedence.
Luxury pens in India
India, started off as a niche market for luxury pens, especially fountain pens. Typically, only the upper middle class and higher classes were involved in collecting such lavish items. Nowadays, there is a tremendous presence of online pen shop. The purchasing power of people have increased thanks to a rapid shift in the economic scenario of the country. These are lovely signs of a country that is developing rapidly flying under the watchful wings of steady growth. Today, the brand awareness of luxury pens is 88%, with the industry itself looking at an annual growth rate of 9%. The market is expected to reach an astonishing figure of Rs.800 Crore in the next 4 years. On the other hand, import duty is at an all-time high, instrumental in the exorbitant pricing of these pens and stationery. Online pen shops are the first step towards bridging that nexus.
Elements of encouragement
A lot of foreign players have entered this competitive segment of business, giving the Indian customers a wide array of products to choose from. Indians are smitten by the sheer beauty of fountain pens, and it is reflected on their gifting behaviour online. Some of them are already household names in India, setting up showrooms of their own. Online pen shops have increased their footprint to an unprecedented extent. With the option of gifting too, it seems to be the perfect present for your loved ones. Online campaigns are highly motivated and successful as they reach every customer, on a personal note. The television ads have utilized social causes as a tool to sell their watches as well. For instance, the Titan Raga TV Commercial. Digital media through its bridge as an online seller has definitely influenced the way this business has progressed. It is a very good sign for the future of e-commerce in India as it has unlocked another niche market. Furthermore, the scenes in the Indian Consumer Segment present a healthy picture of wanting to climb the consumer ladder. It is complemented by disposable income at hand and strong aspiration for luxury brands.
Key products on offer
A research reveals that people down south of India are attracted by fountain pens. The nerds of India are expressing interest to buy fountain pens india online. The luxury pens have a segment of luxury stationery as well. There is a good deal of inventory management in online pen shops, as there is no scenario where the retailer is running out of stock. These include diaries, notebooks, office supplies, inks, refills and pencils as well. Pens are subdivided into fountain pens, roller ball pens, multifunctional pens, quill pens etc. These products are every pen connoisseur’s delight. They along with collectors find a very good segment of target audience for this product. The market has tremendous scope of growth if the FDI rules are relaxed and the import duties are reduced. The online presence has completely changed our thought process, to pick the perfect fountain pen for our needs.
Makoba.com, your one stop online solution for luxury fountain pens and luxury watches online india . Visit us today to experience luxury!
Luxury pens in India
India, started off as a niche market for luxury pens, especially fountain pens. Typically, only the upper middle class and higher classes were involved in collecting such lavish items. Nowadays, there is a tremendous presence of online pen shop. The purchasing power of people have increased thanks to a rapid shift in the economic scenario of the country. These are lovely signs of a country that is developing rapidly flying under the watchful wings of steady growth. Today, the brand awareness of luxury pens is 88%, with the industry itself looking at an annual growth rate of 9%. The market is expected to reach an astonishing figure of Rs.800 Crore in the next 4 years. On the other hand, import duty is at an all-time high, instrumental in the exorbitant pricing of these pens and stationery. Online pen shops are the first step towards bridging that nexus.
Elements of encouragement
A lot of foreign players have entered this competitive segment of business, giving the Indian customers a wide array of products to choose from. Indians are smitten by the sheer beauty of fountain pens, and it is reflected on their gifting behaviour online. Some of them are already household names in India, setting up showrooms of their own. Online pen shops have increased their footprint to an unprecedented extent. With the option of gifting too, it seems to be the perfect present for your loved ones. Online campaigns are highly motivated and successful as they reach every customer, on a personal note. The television ads have utilized social causes as a tool to sell their watches as well. For instance, the Titan Raga TV Commercial. Digital media through its bridge as an online seller has definitely influenced the way this business has progressed. It is a very good sign for the future of e-commerce in India as it has unlocked another niche market. Furthermore, the scenes in the Indian Consumer Segment present a healthy picture of wanting to climb the consumer ladder. It is complemented by disposable income at hand and strong aspiration for luxury brands.
Key products on offer
A research reveals that people down south of India are attracted by fountain pens. The nerds of India are expressing interest to buy fountain pens india online. The luxury pens have a segment of luxury stationery as well. There is a good deal of inventory management in online pen shops, as there is no scenario where the retailer is running out of stock. These include diaries, notebooks, office supplies, inks, refills and pencils as well. Pens are subdivided into fountain pens, roller ball pens, multifunctional pens, quill pens etc. These products are every pen connoisseur’s delight. They along with collectors find a very good segment of target audience for this product. The market has tremendous scope of growth if the FDI rules are relaxed and the import duties are reduced. The online presence has completely changed our thought process, to pick the perfect fountain pen for our needs.
Makoba.com, your one stop online solution for luxury fountain pens and luxury watches online india . Visit us today to experience luxury!
No comments:
Post a Comment